The users flow report in Google Analytics is there to help cast light on how users are flowing through and exiting a website. However, the options to tweak the level of detail and site sections are limited, which can prevent an analyst from reaching their desired level of insight about user behaviour. Using the networkd3 package by Christopher Gandrud and the bigQueryR package by Mark Edmondson, we can create a fully customisable and interactive network diagram and sankey chart of visitor flows.

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Donal Phipps

Analytical & data plumber

United Kingdom