Digital Planning – an overview

In the Squared Online course which I recently took, our final assignment was to create an infographic and engage in a little future-gazing. So, for this final blog post for the course, rather than kill myself agonising over another post, I decided to kill myself creating an infographic for the digital planning process. I drew heavily on what I learnt from this course and from Dave Chaffey & Fiona Ellis-Chadwick’s excellent textbook “Digital Marketing: Strategy, Implementation and Practice“.

Here’s the infographic I created. Click on the image to launch a larger, legible version.
What did I miss? Where did I get it wrong. I’d love to know how this can be improved.

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